What is a Brand
In a nutshell - a Brand Style Guide is a set of standard rules and definitions explaining your brand values and how your distinctive assets (logos, fonts, colours, images etc.) should be best implemented.
Setting the rules
The use of a Brand Style Guide ensures
consistency, allowing schools to confidently
and cohesively execute collateral for
every touch-point of their brand - be it,
a newsletter, an online ad campaign or a
campus way finding system.